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Mindreading 101: An Interview With ToutApp Founder Tawheed Kader
If you spend a lot of time writing email and wondering what happens after you hit send (“Did he get it?! Did he open it?! Did he click on anything?! OMG!”) then you’ll love ToutApp, which lets you see...
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Creating Value: A Conversation With Noah Fleming
As a coach and mentor, Noah Fleming has helped over 700 entrepreneurs start online businesses and get a handle on marketing. He also helps larger organizations with customer loyalty and corporate...
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How To Put On A Workshop (That People Go To)
It was the worst feeling in the world. I was SO excited about teaching a workshop on making herbal medicine. I’d made beautiful flyers with carefully crafted descriptions and graphics, copying them by...
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Why Your Press Release Got Deleted (And What You Can Do About It)
Ever sent a journalist or blogger an important press release and heard only crickets? Perhaps it was about that big product you’re launching, or one that’s been around for a while but has never gotten...
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What Makeup Taught Me About Selling
Sometimes the best way to build your business is by walking away from the sale, as I’ve discussed in the past. But what if you’re making a hard sell without even realizing it? Let me explain… I’ve been...
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So What DO You Do? Cut The Jargon And Answer The Question
I was speaking a CEO of a pretty successful business and asked her to explain what her company actually does. She spun together a description filled with meaningless buzzwords about mobilizing...
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Stuff I Wrote: Coaching, Learning From Setbacks, MMA & Healthcare
This past May, I began compiling articles and blog posts I wrote (and other updates) in one monthly post. Here’s the latest: Last month I wrote about the PR For Startups workshop. Well, now it’s...
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PSA: Stop Adding People To Lists (Without Asking)
Seth Godin popularized the term permission marketing to refer to people who ask for permission before sending people things. The opposite, interruption marketing, is when you send your sales pitch or...
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Not Getting Taken Seriously At Work? Check Out This Link
I wrote a guest post for Graziado Voice, Pepperdine’s Business School blog, on how to get taken more seriously at work. Imagine that you’re at an interview for that dream job you’ve always wanted....
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Help Me Pick A Header Image!
You may have read about my PR for Startups video course. I stink at graphic design, so I contacted the amazing Caitlin Rogers from Simplicity Metrics to help come up with some options. I’m really not a...
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Stuff I Wrote: Social Media Marketing, Small Biz Tactics, Food and Sport
If you’re like me, you can barely keep up with your overflowing email inbox, let alone the various social media platforms competing for your attention. As such, I regularly compile all of the articles...
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What To Do When the Media Sucks
It’s always frustrating when you think the perfect opportunity has fallen in your lap, and then it turns out to be something that’s not even close to what you expected. For example, say you are...
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Is Your Media Policy Repelling Journalists?
We’ve delved into writing better press releases, discussed PR strategy and talked about what to do when journalists seem to have an agenda. But what we haven’t yet dissected is what to do if you...
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Top 13 posts of 2013
Each year around this time, I write a series of posts recapping the year. To start, I’d like to repost my most popular pieces this year, based on Google Analytics data. This year, I taught a workshop...
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10 Things Your Copywriter Wants To Know
Getting ready to hire a copywriter to focus on content so you’ll have more time to do what you do best? Answer these questions now, and save yourself a lot of time down the road. Here are what your...
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The Elephant in the Room Episode 1: Net Neutrality
image courtesy of Public Knowledge If you’re worried about supporting net neutrality because you think it’ll mean you’ll be eternally relegated to refreshing frozen video feed when watching House of...
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Be Your Own Freelance Hero
Of all the challenges freelancers face, there’s two issues we lot complain about the most: difficult clients and cash flow problems. But there’s a much more subtle and insidious challenge: the fact...
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Should you run duplicate posts on other sites?
So you’ve got a blog for your personal or business site, but keep seeing posts from your competitors on LinkedIn, Medium, the Huffington Post and so forth. Maybe you’re wondering whether you should...
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How To Attract and Retain Top Freelance Talent
In the words of content marketing guru Brian Clark, “the writer runs this show.” Whether you’re running an agency, publishing a magazine, or just trying to keep your brand’s blog updated, the quality...
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Why You Should Stop “Building Relationships”
Ask anyone for networking advice, or how to monetize your social contacts, and they’ll likely tell you to “build relationships.” What does this look like? Instead of hitting up strangers for work, you...
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